When thinking about my current ideas i have been looking into pop ups and pop under ads as my idea would work on a similar principle. I however, have also come to the conclusion that pop ups are extremely annoying, and pop unders are too subtle, probably going unnoticed. This has lead me to think about my product being a flashing style pop up in the corner of your screen or a flashing box in your utility bar, so that you are aware that it is there, but don't have to act upon it if you wish.
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I think this is a really interesting and valid subject area for investigation, as I've said in a number of conversations.
Starting by looking at the challenges with Social Networking Sites in terms of sheer quantity and looking at ways of culling and being more efficient to a point where you are looking at finding more useful ways of using all this in the 'real' world.
Some of the areas I raise with Martin Dennison are valid for you too. have a look at his blog.
Interesting to consider the Principles of Design (see that book "The Universal Principles of Design" and "The Design of Everyday Things" to develop something purer, and perfected so that it is actually of use. Maybe you need to work agains the current faschion for permitting every application to do everything. A deliberately limited tool, less widereaching might make sense. At least this seemed to be emerging from the conversation. I hope you have included in your research material relating to ideal numbers fore social groups, that book The Tipping Point I believed it was called, why teams, units, families, classes etc. are of manageable sizes.
Rushing this - Excuse any typos
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