Research Ideas

After chatting to the tutor i have seriously reconsidered my idea. I think that although my current idea is a solid product, we have the technology to make it now, therefore it isnt a future design. I have now thought about combining this idea with advertising and the future. Websites like amazon and play have 'suggestions' as to what you might like based on previous purchases. This gave me the idea about maybe producing a concept rather than a product itself. The concept is an advertising agency that works closely online companies (originally with big companies) that would get a cut of the sale by recommending purchases. It would work much like the Amazon suggestions concept, by monitoring your online purchases, sites vistited etc... but it would also work along site social networking sites. For instance, I want to go to the cinema i would change my facebook( or equivalent) status to 'would like to go to the cinema'. The agency would recognise these keys words and then try and find one of my contacts that has the same status, look through our common film tastes and produce a link or pop up to a local cinema with a film that it thinks we would like to see. It would ask us if we would like to book it now, At a reduced price.

This concept would also apply to buying presents. If i had a friend whose birthday was coming up and i didnt know what to buy them i would possibly visit a site like amazon for inspiration. I could end up just mindlessly searching the site without any direction. However with my product in place i would just have to add my contacts email address to the site, it would then give me suggestions for purchases based on there last transactions, last tracks listened to on itunes, facebook interests etc...

This idea would need research in to data mining and also ethics as people i assume would feel this could be too intrusive.

xxx